We're just crazy about rugby

20 years of over-the-top, non-stop, passionate, 100% committed support.

Like most New Zealanders we're totally rugby mad at Air New Zealand. So when it comes to the pride and joy of our nation – the mighty, world champion All Blacks and Black Ferns – it's fair to say we're not just your typical sponsor. We're more like fanatics. From our engineers to our cabin crew, to our chefs and our check-in staff, we're all crazy about rugby.

There's no mistaking we're the official airline of the All Blacks and Black Ferns. Our in-flight entertainment is jam packed with classic games. Sometimes your flight's Captain will give you live game updates. And if you're really lucky, you might even find yourself sitting amongst the best players in the world, because we're also the All Blacks and Black Ferns team bus, getting them to and from games at 30,000 feet.

So yeah, you could say we're crazy about Rugby. But then again, can you blame us?


We're proud to sponsor the Black Ferns

Along with the All Blacks we're taking rugby to new heights #CrazyAboutAllRugby

Air All Blacks safety video

We are that #CrazyAboutRugby we changed our name to… Air All Blacks.

The safety video takes place in the Air All Blacks HQ. Here, the board members are in session, discussing ideas for Air All Blacks first safety video. There are some familiar faces: Steve Hansen, Kieran Reid, Cliff Curtis and Rick Hoffman. We also see former Black Ferns captain Fiao'o Fa'amausili, former All Black heroes, Sir Michael Jones, Sir John Kirwin, David Kirk, Buck Shelford and Gary Whetton. We see some friendly faces from previous safety videos, Israel Dagg and Stan Walker as well as some new faces such as George Gregan, Anton Leinert-Brown, Sam Cane and Ryan Crotty. This ensemble cast help demonstrate just how crazy about rugby Air New Zealand is.

As the board members pitch their ideas for what the safety video should be, we see each scenario play out. Some will suggest the All Blacks themselves should do it, others believe the fans in Tokyo should deliver the messages. We'll see our boys in black, their biggest fans, young Rippa Rugby players, even some legends of the game, all coming together to give us a rugby safety video that will inspire pride in the heart of every Kiwi man, woman and child around the world.