We're just crazy about the All Blacks

20 years of over-the-top, passionate, one-eyed, fanatical support.

Like most New Zealanders, at Air New Zealand we're totally rugby mad. So, when it comes to the pride and joy of our nation - the mighty, world-conquering All Blacks - it's fair to say we're not just your typical sponsor - more like one-eyed fanatics. From our engineers to our cabin crew, our chefs to our check-in staff, we're all All Black crazy.

In fact sometimes you could be forgiven for thinking you're not flying Air New Zealand, but Air All Blacks instead. We have All Blacks starring in our safety videos. Our IFE is jam packed with classic games. Sometimes your flight's Captain will give you live game updates. And if you're really lucky, you might even find yourself sitting amongst the greatest rugby team in the world - because we're also the All Blacks team bus - getting them to and from games at 30,000 feet. 

So yeah, you could say we're crazy about the All Blacks. But then again, can you blame us?


Keeping it crazy secret

Air All Blacks safety video

We are that #CrazyAboutRugby we changed our name to… Air All Blacks.

The safety video takes place in the Air All Blacks HQ. Here, the board members are in session, discussing ideas for Air All Blacks first safety video. There are some familiar faces: Steve Hansen, Kieran Reid, Cliff Curtis and Rick Hoffman. We also see former Black Ferns captain Fiao'o Fa'amausili, former All Black heros, Sir Michael Jones, Sir John Kirwin, David Kirk, Buck Shelford and Gary Whetton. We see some friendly faces from previous safety videos, Israel Dagg and Stan Walker as well as some new faces such as George Gregan, Anton Leinert-Brown, Sam Cane and Ryan Crotty. This ensemble cast help demonstrate just how crazy about rugby Air New Zealand is.

As the board members pitch their ideas for what the safety video should be, we see each scenario play out. Some will suggest the All Blacks themselves should do it, others believe the fans in Tokyo should deliver the messages. We'll see our boys in black, their biggest fans, young Rippa Rugby players, even some legends of the game, all coming together to give us a rugby safety video that will inspire pride in the heart of every Kiwi man, woman and child around the world.


Working together at Air All Blacks